Amanda Teder was appointed Chief Marketing officer in November 2024 after joining Generac as Executive Vice President – Marketing in November 2022. Ms. Teder comes from Michelin, North America, where she served as Vice President Consumer Marketing in 2020 and 2021. Previously, Ms. Teder held multiple leadership roles at Procter and Gamble over almost 20 years including leading North America Oral-B and leading North America Retailer Marketing across the company’s brands and retailers. Ms. Teder holds a Bachelor of Science degree from Purdue University and an M.B.A. from the University of Chicago.